About Us

The Vision

Cuire was created in 2022 as a family owned and operated flavor brand when Dr. Jai realized that the recipes being shared on social media required too many different seasonings just to get a little bit of flavor. After polling her community of 80,000 members on social media, the confirmation that people want easy flavor options for their recipes, led to a dream about seasoning drops.

The Cure

Dr. Jai formulated three products, each packing robust flavor, which are the cure to easy flavor. From there, Cuire (which is a French word meaning 'to cook') was created. Being the first liquid seasoning drops on the market, Dr. Jai and her husband took a leap of faith to bring the cure to their social media community. 

The Mission

At Cuire, we are passionate about Inspiring families to cook more and try new flavors together. We believe that no matter the skill level, food needs flavor and flavor should be easy. Our products make cooking easy so that more and more people can enjoy creating meals and memories.